Campaign planning
See how far your campaign budget can go.
Estimate paid-view capacity, Zerpd’s platform fee and the total before payment processing.
Campaign assumptions
Planning inputs
Advanced settingsMinimums and caps
Calculation and campaign launch currently support EUR.
Live estimate
Paid-view capacity
Potential paid views
From a €500.00 reward pool at €2.00 CPM.
A €550.00 total payment separates into a €50.00 Zerpd fee and €500.00 reward pool. At €2.00 CPM, estimated paid-view capacity is 250,000 views.
Current launch guidance
Meets current self-serve guidance.
Calculation breakdown
- Reward pool
- €500.00
- Zerpd platform fee
- €50.00
- Total before payment processing
- €550.00
- Potential paid-view capacity
- 250,000
- Approximate minimum-sized rewards
- 100
Capacity is illustrative. Participation, verified performance, review decisions and campaign caps determine actual outcomes.
Calculator help
The useful details, when you need them.
Reward budget versus Zerpd fee
The reward budget funds approved clipper rewards. Zerpd’s campaign-owner fee is calculated separately and added to that budget before payment processing.
How budget relates to paid views
Dividing the reward budget by the entered CPM estimates the maximum paid-view capacity if the full reward budget is used under those terms.
Why results cannot be guaranteed
The calculator cannot predict participation, publishing volume, verified performance, campaign caps, review outcomes or whether every euro of reward budget will be committed.
Self-serve versus managed
Current policy provides self-serve minimums and recommended starting budgets. Larger campaigns may qualify for managed guidance without being forced out of self-serve.
When budget becomes committed
Reserved, approved, transferred or otherwise committed rewards reduce what remains available for new reward-bearing work. A public estimate does not reserve campaign funds.